Teachers Online Finance Teachers Education video resources, lesson plans, inspiration and ideas to use in classroom. Professional development Business Internet and Businesses Online Finance

by Professor Joe Martin









Here’s a question, “Do you know how advertisers get us to buy things?” Is it by creating a desire for it? Is it by creating fear of not having it? You’re right in both cases, but a more subtle way that seems to be more effective than both is by “overexposing” us to the message, constantly.



In advertising terms, they call this “impressions.” There is usually a direct correlation in the number of public impressions and the number of sales made. If you don’t believe me, just ask any advertising salesperson.